![]() Digital ecosystems use people, processes, and technology to create integrated strategies that build value and maximize marketing and business initiatives. customers) stakeholders for different types of value-driven exchanges that ultimately drive forward specific business goals. Digital ecosystems are networks of interconnected resources such as interdependent organizations, people, activities, information, and assets that are often created and controlled by market share leaders. ![]() ![]() With the complexity of collaborative technology channels continually advancing, digital marketers need to learn to navigate and benefit from the growing opportunities within modern digital ecosystems. The digital world is changing, and as always, marketing shifts along with it. ![]() Digital Marketing Activation (Elective Course)ĭigital Marketing Activation analyzes how brand meets media in a highly digital and networked space. ![]()
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